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Welcome to Public Relations and Communication 2013
Speakers:
 
 
Maokang Ye
Maokang Ye
Deputy Secretary-General
China International Public Relations Association (CIPRA)
Dayna Hart
Dayna Hart
Director of Communications
General Motors Corporation (GM)
Steaph Huang
Steaph Huang
President
D&S Media Group
Albert Thong
Albert Thong
VP Marketing
Greater China, Cisco
Ivy Soonthornsima
Ivy Soonthornsima
Co-President, China
Hill & Knowlton Strategies
Jean Shao
Jean Shao
Director, International Communications
Youku Tudou
Ya Li
Ya Li
Chief Operating Officer and Acting CFO
Phoenix New Media
Hersey Cao
Hersey Cao
Chairwoman / President
Across China Communication Group
Wei Cai
Wei Cai
Director of Publicity Division
Ruijin Hospital
Gilbert Yang
Gilbert Yang
Vice President
Solar Vista Media
Royce Hua
Royce Hua
Marketing and Public Affairs Senior Manager
3M
Kestrel Lee
Kestrel Lee
Executive Creative Director
Zeno Group (Edelman)
Wuan Zhang
Wuan Zhang
Director of President's Office and Spokesman
Spring Airlines Company
Nancy K. Pon
Nancy K. Pon
General Manager, Touchevents
Touchmedia
Victor Gao
Victor Gao
Director of Corporate Communications
Greater China, Dell
Kenneth Hsu
Kenneth Hsu
Head of Corporate Communications, North East Asia; Vice President, China
Siemens
Jian Meng
Jian Meng
Director, International Public Relations Research Center; Professor, Vice Dean, School of Journalism
Fudan University
Frank Pan
Frank Pan
Partner
Shanghai @PR Consulting
Jing Li
Jing Li
Business Development Director
PR Newswire
Xiaodong Ding
Xiaodong Ding
President
BlueFocus Digital
Rene Co
Rene Co
Vice President - Communications
Procter and Gamble Greater China
Boning Yang
Boning Yang
Vice President
SAP
Dr. Eckhard Parzich
Dr. Eckhard Parzich
Head of Corporate Communications
Greater China, BASF
 
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Background
  • In recent years, developments in the media industry and technology have altered the way corporations are currently engaging the public. Because of new technology, news travel faster than ever before. Corporations need to continuously catch up with technology to ensure they are utilizing the best possible channels to reach their targeted audience.
  • More and more companies are increasing expenditure towards social media. This increase is caused by many factors and the most important of all, the smartphone and public mobility. In China, many social sites have seen an increased in B2C engagement. Traditionally, information traffic and flow is usually from business to consumer. With adaptation of social media, the traffic flow has changed and diversified. Social media involves customer to business, and customer to customer communication flow. Corporations have to be ready to deal with negative information as accurately and quickly as possible.
  • Another switch in communication can be seen of late. Pictures and graphics have overtaken words as a ‘preferred’ communication tool. More a more corporations are using pictures and photographs to tell their story. Meaningful messages can be conveyed better with a photograph and within a shorter time.
  • The current society craves for honest and respectful journalism. Rumors and miscommunication will weed out eventually and if not dealt with, they will cause public backlash and uproar. As such, corporations engaging the media channels would expect a more factual and direct reporting of the information and news they would be presenting.
  • The content shared with the public demands real intentions and action. The value of the content must deliver a sound and true proposition to the audience the content is intended for. At the same time, corporations must ensure that their vendors and communication channels accept responsibility and can be held accountable for the content that they publish on behalf of corporations.
Why Should You Attend?
  • Regulations and legislations update  Focus on China’s media legislation and regulatory changes
  • Media shift and trends  Keeping up-to-date with latest developments in media channels
  • Public Relations management  Building, implementing and tracking your PR strategy
  • Engaging in cross-border PR activities and analyzing international PR needs
  • High level learning and networking  Exchange ideas and learn from your fellow PR professionals
Who Should Attend?

By Industry

 

By Job Title

 
Government
Corporation
Media
Association
PR Consultants
Vendors
Suppliers
Others
Public Relations
Communication
Social Media
Marketing
Community Affairs
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Business Development
Others
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